They Loved You.
Nobody Booked You.

Praise is real. It isn't proof.

Three things get taught on Wednesday. You cannot see any of them from where you are standing:

• Why a room can love a talk and repeat back almost none of it, and what that quietly costs you at the back of the room.
• Where a good conversation quietly turns into a presentation. They told you what mattered. You were busy explaining, so it went past you.
• How a warm meeting ends with no next step, no decision maker named, and a follow-up that summarises the conversation instead of moving it.

There is rarely one clean moment that decided everything. Anyone who tells you otherwise is selling you the illusion of certainty. What there usually is, is the moment that mattered most, or a pattern that keeps repeating. Most people miss it because they are too close to it. Once you can see it, you can work on it. And once somebody points it out to you, it is very hard to unsee.

And this is not only about getting booked. It is about what you sell from the stage, and which conversations turn into clients, referrals and partnerships instead of quietly ending.

Save Me a Seat →

You'll watch it happen live.

I am putting one real presentation and one real business conversation on screen and taking them apart in front of you.

Not disasters. Both of them felt like they went well to the person who was in them, and that is deliberate. Everybody can already see what went wrong in the talk that bombed.

This is not about tearing your performance apart. We are looking for the moment that mattered most, or a pattern that kept repeating, and what you could have done differently right there, at the time. A better report is not the point. A better next conversation is, so what the analysis finds goes straight into how you prepare, what you send afterwards, and what you rehearse before you walk in.

You will leave knowing what to look for in your own presentations, booking calls and follow-up.

This works alongside the coaching and training you already have, or already deliver. It gives you a way to use it on the real conversations happening in between.

Who's hosting

Dannella Burnett

Host

Dannella Burnett works with speakers, authors and coaches who build businesses from the stage and through the conversations that follow it. She is hosting this session because what happens in the conversations after the room clears is the half almost nobody works on.

Ken Krell

Creator of Alex the Sherpa

Ken came up in mortgage sales before he ever stood on a stage. One presentation of his produced sixty sales calls. He closed zero. He went back afterwards and watched the recordings looking for the place the outcome changed. The problem was not obvious. The calls sounded good. The prospects were engaged. And sixty conversations still produced zero sales. That question became Alex the Sherpa.